The thing about Laurie
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nugeni

Forged in the fields of suburbia, Nugeni began when a handful of brothers and their tidy sister in law decided to clean up their act. With diverse backgrounds in mess manufacturing and dirty design, the well equipped team partnered with friends and engineering geniuses overseas – and together set out to create the most powerful, efficient, advanced-yet-simple-to-use cleaning system in the world.

As Chief Creative Officer of nugeni (2014-2018), I was responsible for all brand and product design, media and marketing directives, trend and market forecasting, and coordination between all departments to ensure that the tangible and intangible values of our brand are immediately and effectively communicated to our target audiences.